Worked closely with the CEO and VP Marketing to improve the company's brand identity, customer videos, digital advertising, website communication, and event/sales materials. Along with marketing initiatives, I collaborated with the product team to improve iconography and illustration visuals across all clients (iOS, Android & web).
The Crew app connects frontline workforce to corporate leadership, unifying communications, streamlining scheduling, elevating task execution, and making operations hum. Acquired by Square in 2021.
Harps Foods uses Crew to engage and retain more than 4,500 team members. We interviewed Frank Ray, VP of Human Resources, along with managers, store leaders, and sales associates to hear first hand how Crew helped them achieve amazing results. Creative direction / Production: Third Coast Films
*In-app icon set adapted from designs by Zach Roszczewski
Product explainer video displaying the benefits of the Crew app. Responsible for layout, illustrations, storyboard, and collaboration with the video editor.
Custom sticker sheets created as fun giveaways for trade shows and customer research.